It can be difficult to know where to start if you don’t know the health of your data. Data Axle’s free data audit gives you an overview of the cleanliness of your business and consumer data, and identifies gaps and opportunities within it. This analysis performed by our seasoned Data Processing teams gives you a profile of your customers, an assessment of the accuracy of your data, and an analysis of the ROI of your data.
Suppression processing ensures your message only goes to your intended targets. Our services flag for suppression or remove unwanted records from your files based on different criteria such as:
Our privacy scrub services help you flag sensitive records in your database that you should not be reaching out to. This scrub removes consumers and businesses on do-not-call and do-not-mail lists, as well as deceased consumers and those on the ACA Prison Address File.
Match your audience’s emails or mailing addresses with demographic and psychographic information about them to create accurate customer profiles, identify new audience segments, and ramp up your cross- and upsell efforts.
Get to know your customers on a personal level, beyond their name and email – get insight into their location, age, marital status, presence of children, and income, to their hobbies and interests. Use this insight to design products, services, and campaigns that meet their needs and connect with them in their language.
Get to know your customers on a personal level, beyond their name and email – get insight into their location, age, marital status, presence of children, and income, to their hobbies and interests. Use this insight to design products, services, and campaigns that meet their needs and connect with them in their language.
Get to know your customers on a personal level, beyond their name and email – get insight into their location, age, marital status, presence of children, and income, to their hobbies and interests. Use this insight to design products, services, and campaigns that meet their needs and connect with them in their language.
Get to know your customers on a personal level, beyond their name and email – get insight into their location, age, marital status, presence of children, and income, to their hobbies and interests. Use this insight to design products, services, and campaigns that meet their needs and connect with them in their language.
Get to know your customers on a personal level, beyond their name and email – get insight into their location, age, marital status, presence of children, and income, to their hobbies and interests. Use this insight to design products, services, and campaigns that meet their needs and connect with them in their language.
Merge different data sources together to create one clean, usable data source that eliminates duplication, reduces marketing costs, and increases the overall effectiveness of your marketing campaigns.
Focus on the records you can reach
Score your data based on its completeness and accuracy to identify deliverable and active records. Allocate your direct marketing resources to just these records to amplify conversions within your planned budget.
Improve your process
Get detailed analytics on the merge process to identify areas where you can improve your data collection and management processes and reduce waste.
